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Social marketing in the 21st century / Alan R. Andreasen.
| Author/creator | Andreasen, Alan R., 1934- |
| Format | Book |
| Publication Info | Thousand Oaks, Calif. : SAGE Publications, ©2006. |
| Description | xi, 264 pages : illustrations ; 24 cm |
| Supplemental Content | Table of contents |
| Subjects |
| Contents | Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century. |
| Bibliography note | Includes bibliographical references (p. 237-252) and index. |
| LCCN | 2005022466 |
| ISBN | 141291633X (cloth) |
| ISBN | 1412916348 (pbk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5414 .A527 2006 | ✔ Available | Place Hold |