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LEADER 01144cam a2200337Ia 4500

001 ocm62881372;

003 OCoLC;

005 20141211184903.0;

008 060112s2006 nyu b 001 0 eng d;

020 a| 0786715367;

020 a| 9780786715367;

035 a| (Sirsi) o62881372;

035 a| (OCoLC)62881372;

049 a| EREE;

090 a| HF5415.13b| .L398 2006;

100 1 a| Lenderman, Max.=| ^A624427;

245 10 a| Experience the message :b| how experiential marketing is changing the brand world /c| Max Lenderman.;

250 a| 1st ed.;

260 a| New York, N.Y. :b| Carroll & Graf Publishers,c| 2006.;

300 a| 324 pages ;c| 22 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

650 0 a| Branding (Marketing)=| ^A755863;

650 0 a| Brand choice.=| ^A110341;

994 a| C0b| ERE;

596 a| 1;

998 a| 1026537;

999 a| HF5415.13 .L398 2006w| LCc| 1i| 30372012931843d| 5/6/2009e| 1/7/2009l| JGESm| JOYNERn| 2r| Ys| Yt| JGESBKu| 3/1/2006x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. 193041;

Experience the message : how experiential marketing is changing the brand world / Max Lenderman.

Author/creator	Lenderman, Max
Format	Book
Edition	1st ed.
Publication Info	New York, N.Y. : Carroll & Graf Publishers, 2006.
Description	324 pages ; 22 cm
Subjects	Branding (Marketing) Brand choice.

Bibliography note	Includes bibliographical references and index.
ISBN	0786715367
ISBN	9780786715367

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.13 .L398 2006	✔ Available	Place Hold

Experience the message : how experiential marketing is changing the brand world / Max Lenderman.

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