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LEADER 03802cam a2200433 a 4500

001 ocm59712057;

003 OCoLC;

005 20141211184358.0;

008 050422s2006 njua b 001 0 eng ;

010 a| 2005011722;

020 a| 0805850031 (casebound : alk. paper);

020 a| 080585004X (pbk. : alk. paper);

029 1 a| NLGGCb| 275291707;

035 a| (Sirsi) o59712057;

035 a| (OCoLC)59712057;

042 a| pcc;

049 a| EREE;

050 00 a| P96.M34b| .H366 2006;

082 00 a| 302.23/0682| 22;

245 00 a| Handbook of media management and economics /c| editor, Alan B. Albarran ; co-editors Sylvia M. Chan-Olmsted, Michael O. Wirth.;

260 a| Mahwah, N.J. :b| L. Erlbaum Associates,c| 2006.;

300 a| xviii, 750 pages :b| illustrations ;c| 26 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

505 0 a| Historical trends and patterns in media management research / Alan B. Albarran -- Historical trends and patterns in media economics / Robert G. Picard -- Theoretical approaches in media management research / Bozena I. Mierzjewska and C. Ann Hollifield -- Paradigms and analytical frameworks in modern economics and media economics / Steven S.Wildman -- Regulatory and political influences on media management and economics / Barbara A. Cherry -- Issues in human relations management / James W. Redmond -- Issues in financial management / Ronald J. Rizzuto -- Issues in strategic management / Sylvia M. Chan-Olmsted -- Issues in media product management / Ángel Arrese Reca -- Issues in transnational media management / Richard A. Gershon -- Issues in marketing and branding / Walter S. McDowell -- Issues in media management and technology / Sylvia M. Chan-Olmsted -- Issues in media management and the public interest / Philip M. Napoli -- Industry-specific management issues / Douglas A. Ferguson -- Issues in market structure / Hans van Kranenburg and Annelies Hogenbirk -- Media competition and levels of analysis / John Dimmick -- The economics of media consolidation / Todd Chambers and Herbert H. Howard -- The economics of media programming / David Waterman -- Issues in network/distribution economics / Benjamin J. Bates and Kendra S. Albright -- Issues in media convergence / Michael O. Wirth -- Issues in media globalization / Alfonso Sánchez-Tabernero -- Issues in political economy / Phil Graham -- Quantitative methods in media management and economics / Randal A. Beam -- Methodological approaches in media management and media economics research / Gillian Doyle and Simon Frith -- Qualitative research in media management and economics / C. Ann Hollifield and Amy Jo Coffey -- Media finance and valuation / Gary W. Ozanich -- Audience research and analysis / Patricia F. Phalen -- Directions for media management research in the 21st century / Dan Shaver and Mary Alice Shaver -- Future directions for media economics research / Stephen Lacy and Johannes M. Bauer -- Global media management and economics / David H. Goff.;

650 0 a| Mass mediax| Management.=| ^A1123165;

650 0 a| Mass mediax| Economic aspects.=| ^A90876;

700 1 a| Albarran, Alan B.=| ^A402570;

700 1 a| Chan-Olmsted, Sylvia M.=| ^A402571;

700 1 a| Wirth, Michael O.,d| 1951-=| ^A611548;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/ecip0511/2005011722.html;

856 42 3| Publisher descriptionu| http://www.loc.gov/catdir/enhancements/fy0622/2005011722-d.html;

994 a| C0b| ERE;

596 a| 1;

998 a| 1021489;

999 a| P96.M34 H366 2006w| LCc| 1i| 30372013525990d| 9/15/2015e| 5/29/2015f| 8/2/2012g| 3l| JGESm| JOYNERn| 5p| $75.95r| Ys| Yt| JGESBKu| 1/10/2006x| BOOKz| JSTACKSo| .STAFF. 0;

Handbook of media management and economics / editor, Alan B. Albarran ; co-editors Sylvia M. Chan-Olmsted, Michael O. Wirth.

Other author	Albarran, Alan B.
Other author	Chan-Olmsted, Sylvia M.
Other author	Wirth, Michael O., 1951-
Format	Book
Publication Info	Mahwah, N.J. : L. Erlbaum Associates, 2006.
Description	xviii, 750 pages : illustrations ; 26 cm
Supplemental Content	Table of contents
Supplemental Content	Publisher description
Subjects	Mass media--Management. Mass media--Economic aspects.

Contents	Historical trends and patterns in media management research / Alan B. Albarran -- Historical trends and patterns in media economics / Robert G. Picard -- Theoretical approaches in media management research / Bozena I. Mierzjewska and C. Ann Hollifield -- Paradigms and analytical frameworks in modern economics and media economics / Steven S.Wildman -- Regulatory and political influences on media management and economics / Barbara A. Cherry -- Issues in human relations management / James W. Redmond -- Issues in financial management / Ronald J. Rizzuto -- Issues in strategic management / Sylvia M. Chan-Olmsted -- Issues in media product management / Ángel Arrese Reca -- Issues in transnational media management / Richard A. Gershon -- Issues in marketing and branding / Walter S. McDowell -- Issues in media management and technology / Sylvia M. Chan-Olmsted -- Issues in media management and the public interest / Philip M. Napoli -- Industry-specific management issues / Douglas A. Ferguson -- Issues in market structure / Hans van Kranenburg and Annelies Hogenbirk -- Media competition and levels of analysis / John Dimmick -- The economics of media consolidation / Todd Chambers and Herbert H. Howard -- The economics of media programming / David Waterman -- Issues in network/distribution economics / Benjamin J. Bates and Kendra S. Albright -- Issues in media convergence / Michael O. Wirth -- Issues in media globalization / Alfonso Sánchez-Tabernero -- Issues in political economy / Phil Graham -- Quantitative methods in media management and economics / Randal A. Beam -- Methodological approaches in media management and media economics research / Gillian Doyle and Simon Frith -- Qualitative research in media management and economics / C. Ann Hollifield and Amy Jo Coffey -- Media finance and valuation / Gary W. Ozanich -- Audience research and analysis / Patricia F. Phalen -- Directions for media management research in the 21st century / Dan Shaver and Mary Alice Shaver -- Future directions for media economics research / Stephen Lacy and Johannes M. Bauer -- Global media management and economics / David H. Goff.
Bibliography note	Includes bibliographical references and index.
LCCN	2005011722
ISBN	0805850031 (casebound : alk. paper)
ISBN	080585004X (pbk. : alk. paper)

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Joyner	General Stacks	P96.M34 H366 2006	✔ Available	Place Hold

Handbook of media management and economics / editor, Alan B. Albarran ; co-editors Sylvia M. Chan-Olmsted, Michael O. Wirth.

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