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001 ocm57193251;

003 OCoLC;

005 20141211184213.0;

008 041130s2005 inua b 001 0 eng ;

010 a| 2004028466;

015 a| GBA5251452| bnb;

016 7 a| 0131470642| Uk;

020 a| 0253345669 (cloth : alk. paper);

020 a| 025321761X (pbk. : alk. paper);

035 a| (Sirsi) o57193251;

035 a| (OCoLC)57193251;

042 a| pcc;

049 a| EREE;

050 00 a| HC79.C6b| M384 2005;

082 00 a| 339.4/72| 22;

100 1 a| McCracken, Grant,d| 1951-=| ^A221264;

245 10 a| Culture and consumption II :b| markets, meaning, and brand management /c| Grant McCracken.;

300 a| x, 226 pages :b| illustrations ;c| 23 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. [193]-220) and index.;

505 0 a| Living in the material world -- On Oprah -- The Drew Bledsoe paradox: the mysterious home economics of Homo econmicus -- Homeyness: a cultural account of one constellation of consumer goods and meanings -- Calling grease -- When cars could fly: Raymond Loewy, John Kenneth Galbraith, and 1954 Buick -- Marilyn Monroe, inventor of blondness -- Who is the celebrity endorser? cultural foundation of the endorsement process -- The strange power of Uncle Meyer's wallet -- Culture and culture at the Royal Ontario Museum -- Taking Madison avenue by storm -- Advertising : meaning versus information -- Sarah Zupko, meet Mrs. Woolworth -- Meaning-management : an anthropological approach to the creation of value.;

650 0 a| Consumption (Economics)x| History.=| ^A1097435;

650 0 a| Culturex| History.=| ^A487;

650 0 a| Social valuesx| History.=| ^A3449;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/ecip054/2004028466.html;

994 a| C0b| ERE;

596 a| 1;

998 a| 1019582;

999 a| HC79.C6 M384 2005w| LCc| 1i| 30372012943624d| 5/6/2009f| 7/21/2008g| 1l| JGESm| JOYNERp| $18.95r| Ys| Yt| JGESBKu| 12/14/2005x| BOOKz| JSTACKSo| .STAFF. 0;

Culture and consumption II : markets, meaning, and brand management / Grant McCracken.

Author/creator	McCracken, Grant, 1951-
Format	Book
Publication Info	Bloomington : Indiana University Press, ©2005.
Description	x, 226 pages : illustrations ; 23 cm
Supplemental Content	Table of contents
Subjects	Consumption (Economics)--History. Culture--History. Social values--History.

Contents	Living in the material world -- On Oprah -- The Drew Bledsoe paradox: the mysterious home economics of Homo econmicus -- Homeyness: a cultural account of one constellation of consumer goods and meanings -- Calling grease -- When cars could fly: Raymond Loewy, John Kenneth Galbraith, and 1954 Buick -- Marilyn Monroe, inventor of blondness -- Who is the celebrity endorser? cultural foundation of the endorsement process -- The strange power of Uncle Meyer's wallet -- Culture and culture at the Royal Ontario Museum -- Taking Madison avenue by storm -- Advertising : meaning versus information -- Sarah Zupko, meet Mrs. Woolworth -- Meaning-management : an anthropological approach to the creation of value.
Bibliography note	Includes bibliographical references (p. [193]-220) and index.
LCCN	2004028466
ISBN	0253345669 (cloth : alk. paper)
ISBN	025321761X (pbk. : alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HC79.C6 M384 2005	✔ Available	Place Hold

Culture and consumption II : markets, meaning, and brand management / Grant McCracken.

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