Tools

LEADER 02161cam a22004454a 4500

001 ocm55055025;

003 OCoLC;

005 20141211184213.0;

007 co ugu--------;

008 040427s2004 enka b 001 0 eng ;

010 a| 2004010045;

015 a| GBA4-Y8172;

019 a| 56437317;

020 a| 074944181X;

035 a| (Sirsi) o55055025;

035 a| (OCoLC)55055025;

042 a| pcc;

049 a| EREE;

050 00 a| HF5415.3b| .B683 2004;

082 00 a| 658.8/32| 22;

100 1 a| Brace, Ian,d| 1949-=| ^A610404;

245 10 a| Questionnaire design :b| how to plan, structure, and write survey material for effective market research /c| Ian Brace.;

260 a| London ;a| Sterling, VA :b| Kogan Page,c| 2004.;

300 a| xii, 289 pages :b| illustrations ;c| 24 cm +e| 1 CD-ROM (4 3/4 in.);

336 a| text2| rdacontent;

337 a| computer2| rdamedia;

338 a| computer disc2| rdacarrier;

490 1 a| Market research in practice series;

504 a| Includes bibliographical references (p. 277-280) and index.;

505 0 a| Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.;

538 a| System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB.;

650 0 a| Market surveysx| Methodology.=| ^A31598;

650 0 a| Questionnairesx| Methodology.=| ^A4312;

830 0 a| Market research in practice series.=| ^A589515;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/ecip0417/2004010045.html;

994 a| C0b| ERE;

596 a| 1;

998 a| 1019575;

999 a| HF5415.3 .B683 2004w| LCc| 1i| 30372012943483d| 10/22/2019e| 8/9/2019l| JGESm| JOYNERn| 5p| $30.88q| 1r| Ys| Yt| JGESBKu| 12/14/2005x| BOOKz| JSTACKSo| .STAFF. 0;

Questionnaire design : how to plan, structure, and write survey material for effective market research / Ian Brace.

Author/creator	Brace, Ian, 1949-
Format	Software
Publication Info	London ; Sterling, VA : Kogan Page, 2004.
Description	xii, 289 pages : illustrations ; 24 cm + 1 CD-ROM (4 3/4 in.)
Supplemental Content	Table of contents
Subjects	Market surveys--Methodology. Questionnaires--Methodology.

Series	Market research in practice series Market research in practice series. ^A589515
Contents	Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.
Bibliography note	Includes bibliographical references (p. 277-280) and index.
Technical details	System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB.
LCCN	2004010045
ISBN	074944181X

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.3 .B683 2004	✔ Available	Place Hold

Questionnaire design : how to plan, structure, and write survey material for effective market research / Ian Brace.

Click here for more information about this title

Availability