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LEADER 01513cam a2200385 a 4500

001 ocm54753502;

003 OCoLC;

005 20141211183431.0;

008 040310s2004 enka b 001 0 eng ;

010 a| 2004005769;

020 a| 0749441089;

035 a| (Sirsi) o54753502;

035 a| (OCoLC)54753502;

042 a| pcc;

049 a| EREE;

050 00 a| P96.E25b| T86 2004;

082 00 a| 338.4/7302232| 22;

100 1 a| Tungate, Mark,d| 1967-=| ^A605885;

245 10 a| Media monoliths :b| how great media brands thrive and survive /c| Mark Tungate.;

260 a| London ;a| Sterling, VA :b| Kogan Page,c| 2004.;

300 a| viii, 261 pages :b| illustrations (some color) ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. [250]-251) and index.;

505 00 t| The broadcasters --t| The newspapers --t| The magazines --t| The information providers.;

650 0 a| Mass mediax| Economic aspects.=| ^A90876;

650 0 a| Brand name products.=| ^A83735;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/ecip0416/2004005769.html;

994 a| C0b| ERE;

938 a| Baker & Taylorb| BKTYc| 39.95d| 29.96i| 0749441089n| 0004452428s| active;

596 a| 1;

998 a| 1012071;

999 a| P96.E25 T86 2004w| LCc| 1i| 30372013476020d| 11/20/2017e| 10/25/2017f| 8/2/2012g| 1l| JGESm| JOYNERn| 1p| $39.95r| Ys| Yt| JGESBKu| 9/29/2005x| BOOKz| JSTACKSo| .STAFF. 0;

Media monoliths : how great media brands thrive and survive / Mark Tungate.

Author/creator	Tungate, Mark, 1967-
Format	Book
Publication Info	London ; Sterling, VA : Kogan Page, 2004.
Description	viii, 261 pages : illustrations (some color) ; 24 cm
Supplemental Content	Table of contents
Subjects	Mass media--Economic aspects. Brand name products.

Contents	The broadcasters -- The newspapers -- The magazines -- The information providers.
Bibliography note	Includes bibliographical references (p. [250]-251) and index.
LCCN	2004005769
ISBN	0749441089

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	P96.E25 T86 2004	✔ Available	Place Hold

Media monoliths : how great media brands thrive and survive / Mark Tungate.

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