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LEADER 02676cam a22004694a 4500

001 ocm57429862;

003 OCoLC;

005 20141211183430.0;

008 050114s2005 enka b 001 0 eng ;

010 a| 2005001178;

015 a| GBA5030312| bnb;

016 7 a| 0130803422| Uk;

020 a| 0749443669 (alk. paper);

035 a| (Sirsi) o57429862;

035 a| (OCoLC)57429862;

041 1 a| engh| dut;

042 a| pcc;

049 a| EREE;

050 00 a| HF5822b| .D8 2005;

082 00 a| 659.1/01/92| 22;

100 1 a| Du Plessis, Erik.=| ^A605875;

240 10 a| Reclame en ons brein.l| English=| ^A626740;

245 14 a| The advertised mind :b| groundbreaking insights into how our brains respond to advertising /c| Erik du Plessis.;

260 a| London ;a| Sterling, Va. :b| Kogan Page,c| 2005.;

300 a| xxiv, 232 pages :b| illustrations ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| "Millward Brown.";

500 a| An expanded and updated new work based on Reclame en ons brein, originally published in Dutch by Samsom (Alphen aan den Rijn, Netherlands, 2001).;

504 a| Includes bibliographical references (p. [221]-226) and index.;

505 0 a| How advertisements work -- Approaches to the human mind -- Psychologists' models of learning and memory -- The structure of the brain -- Neurons: the building blocks of the brain -- Learning and emotion -- Arousal and consciousness -- Emotion and reason -- Incidental learning - and forgetting -- From brains to advertisements -- Why should advertising be researched? -- It is getting more difficult to be memorable -- Advertising, learning and memory -- The attention continuum -- What ad-liking means -- Recognition, recall and persuasion -- Advertisement memories and brand linkage -- Exposing the consumer to the advertising: media strategy -- Professor Ehrenberg and double jeopardy: or the effect of the brand on the advertising -- The mental world of brands and the objective of advertising -- 'I told you so' -- The emotional and the rational.;

650 0 a| Advertisingx| Psychological aspects.=| ^A52963;

650 0 a| Advertisingx| Research.=| ^A90391;

650 0 a| Human information processingx| Research.=| ^A2098;

710 2 a| Millward Brown (Firm)=| ^A609653;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/ecip056/2005001178.html;

994 a| C0b| ERE;

596 a| 1;

998 a| 1012060;

999 a| HF5822 .D8 2005w| LCc| 1i| 30372013477457d| 10/14/2015e| 9/9/2015f| 1/30/2009g| 1l| JGESm| JOYNERn| 3p| $37.80r| Ys| Yt| JGESBKu| 9/29/2005x| BOOKz| JSTACKSo| .STAFF. 0;

The advertised mind : groundbreaking insights into how our brains respond to advertising / Erik du Plessis.

Author/creator	Du Plessis, Erik
Other author	Millward Brown (Firm)
Format	Book
Publication Info	London ; Sterling, Va. : Kogan Page, 2005.
Description	xxiv, 232 pages : illustrations ; 25 cm
Supplemental Content	Table of contents
Subjects	Advertising--Psychological aspects. Advertising--Research. Human information processing--Research.

Uniform title	Reclame en ons brein. English
Contents	How advertisements work -- Approaches to the human mind -- Psychologists' models of learning and memory -- The structure of the brain -- Neurons: the building blocks of the brain -- Learning and emotion -- Arousal and consciousness -- Emotion and reason -- Incidental learning - and forgetting -- From brains to advertisements -- Why should advertising be researched? -- It is getting more difficult to be memorable -- Advertising, learning and memory -- The attention continuum -- What ad-liking means -- Recognition, recall and persuasion -- Advertisement memories and brand linkage -- Exposing the consumer to the advertising: media strategy -- Professor Ehrenberg and double jeopardy: or the effect of the brand on the advertising -- The mental world of brands and the objective of advertising -- 'I told you so' -- The emotional and the rational.
General note	"Millward Brown."
General note	An expanded and updated new work based on Reclame en ons brein, originally published in Dutch by Samsom (Alphen aan den Rijn, Netherlands, 2001).
Bibliography note	Includes bibliographical references (p. [221]-226) and index.
LCCN	2005001178
ISBN	0749443669 (alk. paper)

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Joyner	General Stacks	HF5822 .D8 2005	✔ Available	Place Hold

The advertised mind : groundbreaking insights into how our brains respond to advertising / Erik du Plessis.

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