First in thirst : how Gatorade turned the science of sweat into a cultural phenomenon / Darren Rovell.
| Author/creator | Rovell, Darren, 1978- |
| Format | Book |
| Publication Info | New York : AMACOM/American Management Association, ©2006. |
| Description | x, 243 pages : illustrations ; 24 cm |
| Subjects |
| Contents | Sweat in a bottle -- The mystique is born -- From field to shelves -- Wrestling over Gatorade -- The "tipping" point -- "Be like Mike" -- "We're going to war" -- The Gatorade rules -- Gatorade critics. |
| Bibliography note | Includes bibliographical references (p. [231]-238) and index. |
| LCCN | 2005013242 |
| ISBN | 0814472990 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HD9348.U54 G38 2006 | ✔ Available | Place Hold |