Effective writing skills for public relations / John Foster.
| Author/creator |
Foster, John, 1926- |
| Format | Book and Print |
| Edition | 3rd ed. |
| Publication Info | London ; Sterling, VA : Kogan Page Ltd., 2005. |
| Description | xiv, 258 pages : illustrations ; 24 cm. |
| Supplemental Content | Table of contents |
| Subject(s) |
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| Series | PR in practice series PR in practice series. ^A603218 |
| Contents | The importance of style: an overview -- Trouble with plurals and possessives -- Making your mark -- Down with capitalism! -- Clichés, jargon and other worn words -- Is it easy to read? -- Headlines: making them work -- Dealing with figures and abbreviations -- Keep it short, simple-and plain -- Writing for the press -- Captions: how to handle them -- What editing is all about -- Skills and styles for the office -- Traps, snares and pitfalls -- Americanisms - the differences -- The spoken word: pronunciation matters -- Principles of presentation -- The words for IT -- Tone-the linchpin of reputation -- Reporting annually: chore or challenge? -- Is it legal? |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2005000863 |
| ISBN | 0749443812 |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | HF5718.3 .F67 2005 | ✔ Available | Place Hold |