Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson.
| Author/creator |
Nunes, Paul, 1963- |
| Other author/creator | Johnson, Brian, 1960- |
| Format | Book and Print |
| Publication Info | Boston, Mass. : Harvard Business School Press, ©2004. |
| Description | xvii, 269 pages : illustrations ; 24 cm |
| Supplemental Content | Table of contents |
| Subject(s) |
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| Contents | The new mass market -- Seize the new middle ground -- Treat some customers more equal than others -- Find an occasional use -- Introduce a new math of ownership -- Grow the return on consumption -- Think global, retail local -- Become apropos of everyone -- Tomorrow's mass market -- Epilogue : re-envisioning an industry. |
| Bibliography note | Includes bibliographical references (p. [235]-253) and index. |
| LCCN | 2004002471 |
| ISBN | 1591391962 |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | HF5415.1 .N86 2004 | ✔ Available | Place Hold |