Career opportunities in advertising and public relations / Shelly Field ; foreword by Howard J. Rubenstein.
| Author/creator |
Field, Shelly |
| Format | Book and Print |
| Edition | 3rd ed. |
| Publication Info | New York : Facts on File, ©2002. |
| Description | x, 307 pages : illustrations ; 29 cm. |
| Subject(s) |
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| Portion of title | Advertising and public relations |
| Series | Career opportunities series Facts on File's career opportunities series. ^A525432 |
| Contents | Corporate and industry -- Agencies -- Radio and television -- Sports and entertainment -- Hospitality and tourism -- Nonprofit agencies -- Publishing -- Freelance and consulting -- Miscellaneous opportunities. |
| Abstract | This resource offers the latest information on salary ranges and trends in the advertising and public relations fields, and profiles some 80 different positions in industry, agencies, radio and television, sports and entertainment, hospitality, nonprofit agencies, publishing, and consulting. Each entry overviews main features of the job, and describes advancement prospects, necessary experience, employment trends, and education and experience required. Appendices list degree programs, internships, seminars, trade associations, periodicals, advertising and public relations agencies, and recruiting agencies. Field owns a public relations and management firm. |
| Bibliography note | Includes bibliographical references (pages 281-288) and index. |
| LCCN | 2001023311 |
| ISBN | 0816044902 (hardcover ; alk. paper) |
| ISBN | 9780816044900 (hardcover ; alk. paper) |
| ISBN | 0816044910 (pbk. ; alk. paper) |
| ISBN | 9780816044917 (pbk. ; alk. paper) |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | HF5828.4 .F54 2002 | ✔ Available | Place Hold |