ECU Libraries Catalog

Marketing and outreach for the academic library : new approaches and initiatives / edited by Bradford Lee Eden.

Other author/creatorEden, Bradford Lee.
Format Electronic and Book
Publication InfoLanham : Rowman & Littlefield, [2016]
Description1 online resource. illustrations
Supplemental Content Full text available from Ebook Central - Academic Complete
Subject(s)
Series Creating the 21st-century academic library ; 7
Contents Making social media worth it : planning and implementation for a small institution / Kaela Casey, Laura Worden -- Library spaces : inspiration and collaboration / Susan Van Alstyne -- Events and extravaganzas at Cunningham Memorial Library / Karen Evans -- Librarians as event coordinators : building partnerships and engagement through user-centered programs / Joe Clark -- Digital engagement in delivering library services : a case study from the State Library of New South Wales / Kathryn Barwick, Mylee Joseph -- From idea to Instagram : how an academic library marketing committee created a character for the YouTube generation / Joyce Garczynski, Laksamee Putnam, Lisa Woznicki -- Promoting digital library services through workshops / Tracy C. Bergstrom, Alexander Papson -- It's the end of the world as we know it, or is it? : looking beyond the new librarianship paradigm / Rebecca Parker, Dana McKay -- Embedded librarians : case studies from Loyola University New Orleans / Teri Gallaway, Elizabeth Kelly, Brian Sullivan, Malia Willey -- Democratizing digital : the Highway 89 Digital Collection and the promise of inclusive online collaboration / Brad Cole, Clint Pumphrey, Liz Woolcott.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Source of descriptionDescription based on print version record and CIP data provided by publisher.
Issued in other formPrint version: Marketing and outreach for the academic library Lanham : Rowman & Littlefield, [2016] 9781442262539
Genre/formElectronic books.
LCCN 2016013058
ISBN9781442262553 (electronic)

Available Items

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available