| Series |
How-to-do-it manuals for librarians ; no. 75
How-to-do-it manuals for libraries ; no. 75. ^A242229
|
| Contents |
Preface -- Thinking about public relations and communications for your library -- Developing your library's public relations / communications plan -- Defining your library's message and audience -- Developing a corporate identity for your library -- Creating effective print communications -- Media coverage -- Telling your story through volunteers -- Community involvement as a public relations tool -- Creating an environment that supports your message -- Using technology to tell your library's story -- Programs and special events as communications tools -- Creating a professional network -- Public relations challenges in different types of libraries -- Evaluating your efforts. |
| Bibliography note | Includes bibliographical references (pages 203-204) and index. |
| Issued in other form | Online version: Wolfe, Lisa A. Library public relations, promotions, and communications. New York : Neal-Schuman Publishers, ©1997 |
| LCCN | 97001423 |
| ISBN | 155570266X |
| ISBN | 9781555702663 |
