Social Media Marketing, Second Edition : Strategies in Utilizing Consumer-generated Content

Social Media Marketing, Second Edition : Strategies in Utilizing Consumer-generated Content.

Author/creator	Moriuchi, Emi
Format	Electronic and Book
Edition	2nd ed.
Publication Info	New York : Business Expert Press, 2019.
Description	1 online resource (167 pages)
Supplemental Content	ProQuest Ebook Central

Contents	Cover; Social Media Marketing: Strategies in Utilizing Consumer-Generated Content; Contents; Preface; Acknowledgments.; Chapter 1: What Is Consumer-Generated Content?; Chapter 2: Consumer-Generated Content and Web 2.0; Chapter 3: Trustworthiness of Consumer-Generated Content; Chapter 4: A Cross-National Perspective on Consumer-Generated Content; Chapter 5: The Impact of Influencer Marketingon Consumer-Generated Content; Chapter 6: Optimizing Consumer-Generated Content; References; Bibliography; About the author; Index; Ad Page; Back Cover
Source of description	Print version record.
Issued in other form	Print version: Moriuchi, Emi. Social Media Marketing, Second Edition : Strategies in Utilizing Consumer-generated Content. New York : Business Expert Press, ©2019 9781948976787
Genre/form	Electronic books.
ISBN	9781948976794
ISBN	194897679X

Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available