E-commerce 2017 : business, technology, society / Kenneth C. Laudon, New York University, Carol Guercio Traver, Azimuth Interactive, Inc.
| Author/creator |
Laudon, Kenneth C., 1944- author. |
| Other author/creator | Traver, Carol Guercio, author. |
| Format | Book and Print |
| Edition | Thirteenth Edition. |
| Publication Info | [Boston] : Pearson, [2017] |
| Description | xliii, 821 pages : color illustrations ; 26 cm |
| Subject(s) |
Click here for more information about this title
| Contents | Introduction to e-commerce -- The revolution is just beginning -- E-commerce business models and concepts -- E-commerce infrastructure: the internet, web, and mobile platform -- Building an e-commerce presence : web sites, mobile sites, and apps -- E-commerce security and payment systems -- Business concepts and social issues -- E-commerce marketing and advertising concepts -- Social, mobile, and local marketing -- Ethical, social, and political issues in e-commerce -- E-commerce in action -- Online retail and services -- Online content and media -- Social networks, auctions, and portals -- B2B e-commerce : supply chain management and collaborative commerce -- References -- Index. |
| General note | Revised edition of the authors' E-commerce 2016. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2016035789 |
| ISBN | 9780134601564 |
| ISBN | 0134601564 |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | HF5548.32 .L38 2017 | ✔ Available | Place Hold |