Mass moralizing marketing and moral storytelling

Mass moralizing : marketing and moral storytelling / Phil Hopkins.

Author/creator	Hopkins, Phil, 1958-
Format	Electronic and Book
Publication Info	Lanham : Rowman & Littlefield, 2015.
Description	ix, 247 pages : illustrations ; 24 cm
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subject(s)	Mass media--Moral and ethical aspects. Communication--Moral and ethical aspects. Marketing.

Contents	Self and world: story, image, brand -- The stories we tell -- Truth-telling narratives -- Spectacle: the ontology of image -- Tribes: hyperrealized and mythical belonging -- Mass moralizing -- The good life -- Morality for sale -- Morality as consumption -- Morality as propaganda.
Bibliography note	Includes bibliographical references (pages 233-239) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2015000455
ISBN	9780739188514 (cloth : alk. paper)

Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available