| Contents |
1. Survey design. Total survey error / Herb Weisberg, Ohio State University -- Longitudinal surveys: Issues and opportunities / Sunshine Hillygus and Steve Snell, Duke University -- The advantages and disadvantages of mode / Lonna Atkeson and Alex Adams, University of New Mexico -- Taking the study of political behavior online / Stephen Ansolabehere and Brian Shaffner, Harvard University -- Sampling for studying context: Traditional surveys and new directions / James Gimpel, University of Maryland -- Questionnaire science / Daniel Oberski, Tilburg University -- 2. Data collection. Exit polling today and what the future may hold / Anthony Salvanto, CBS News -- Sampling hard to reach populations: Lessons from sampling Internally Displaced Persons (IDPs) / Prakash Adkihari, Central Michigan State University and Lisa Bryant, California State University Fresno -- Reaching beyond low-hanging fruit: Surveying low-incidence populations, Justinlamazoo College / Youssef Chouhound and Jane Junn, University of Southern California -- Survey research in the Arab world / Lindsay Benstead, Portland State University -- The language-opinion connection / Efren O. Perez, Vanderbilt University -- 3. Analysis and presentation. Causal inference with complex survey designs: Generating population estimates using survey weights / Ines Levin, University of Georgia and Betsy Sinclair, Washington University at St. Louis -- Cross-national surveys and the comparative study of electoral systems / Jeffrey A. Karp, University of Exeter and Jack Vowles, Victoria University Wellington -- Aggregating survey data to estimate subnational public opinion / Paul Brace, Rice University -- Public opinion at the state and local level / Chris Warshaw, Massachusetts Institute of Technology -- Using graphical displays for presenting polling data and analytic results / William Jacoby and Saundra Schneider, Michigan State University -- Graphical visualization of polling results / Susanna Makela, Yajuan Si, and Andrew Gelman, Columbia University -- Measuring group consciousness: Actions speak louder than words / Kim Proctor, Department of Health and Human Services -- Issues in polling methodologies: Inference and uncertainty / Jeff Gill and Jonathan Homola, Washington University in St. Louis -- 4. New frontiers. Survey experiments: Managing the methodological costs and benefits / Yanna Krupnikov and Blake Findley, Stony Brook University -- Using qualitative methods in a quantitative survey research agenda / Kinsey Gimbel, Fors Marsh Group and Jocelyn Newsome, Westat -- Integration of contextual data: Challenges and opportunities / Armando Razo, Indiana University -- Twitter and measuring public opinion / Jonathan Nagler et al., New York University -- Expert surveys as a measurement tool / Cherie Maestas, University of North Carolina Charlotte -- The rise of poll aggregation and election forecasting / Natalie Jackson, Huffington Post, Pollster.com. |
| Abstract |
The Oxford Handbook of Polling and Survey Methods, divided into four main sections, first examines data collection. It then addresses data analysis and the methods available for combining polling data with other types of data and also cover analytic issues, including the new approaches to studying public opinion (for example, social media, the analysis of open-ended questions using text analytic tools, and data imputation. The final section of the Handbook focuses on the presentation of polling results, an area where there is a great deal of innovation. |
