Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.
| Author/creator |
Hague, Paul N. |
| Other author/creator | Hague, Nick, 1974- |
| Other author/creator | Morgan, Carol-Ann, 1958- |
| Format | Book and Print |
| Publication Info | London ; Sterling, VA : Kogan Page, 2004. |
| Description | xii, 244 pages : illustrations ; 24 cm. |
| Supplemental Content | Table of contents |
| Subject(s) |
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| Series | Market research in practice series Market research in practice series. ^A589515 |
| Contents | Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting. |
| Bibliography note | Includes bibliographical references (p. 221-235) and index. |
| LCCN | 2004002449 |
| ISBN | 0749441801 |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | HF5415.2 .H253 2004 | ✔ Available | Place Hold |