Sports marketing and the psychology of marketing communication / edited by Lynn R. Kahle, Chris Riley.
| Other author/creator | Kahle, Lynn R. |
| Other author/creator | Riley, Chris, 1958- |
| Format | Book and Print |
| Publication Info | Mahwah, N.J. : L. Erlbaum Associates, 2004. |
| Description | xxiii, 415 pages : illustrations ; 24 cm. |
| Supplemental Content | Table of contents |
| Subject(s) |
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| Series | Advertising and consumer psychology Advertising and consumer psychology. ^A358003 |
| Bibliography note | Includes bibliographical references and indexes. |
| LCCN | 2003020653 |
| ISBN | 0805848266 (alk. paper) |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | GV716 .S649 2004 | ✔ Available | Place Hold |