The medium and the message : television advertising and American elections / edited by Kenneth M. Goldstein, Patricia Strach.
| Other author/creator | Goldstein, Kenneth M., 1965- |
| Other author/creator | Strach, Patricia. |
| Format | Book and Print |
| Edition | 1st ed. |
| Publication Info | Upper Saddle River, New Jersey : Pearson Prentice Hall, ©2004. |
| Description | ix, 164 pages : illustrations ; 23 cm. |
| Supplemental Content | Table of contents |
| Subject(s) |
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| Series | Real politics in America Real politics in America. ^A561183 |
| Contents | Campaign advertising strategies in the 2000 presidential nominations -- What did they see and when did they see it? -- Television advertising in the 2000 congressional elections -- The electoral impact of "issue advocacy" in 1998 and 2000 house races -- The impact of issue advocacy and party soft money electioneering -- The view from the air -- Pay to play. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2003021536 |
| ISBN | 0131777742 |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | HE8700.76.U6 M43 2003 | ✔ Available | Place Hold |