Advertising media A to Z : the definitive resource for media planning, buying, and research / Jim Surmanek.
| Author/creator |
Surmanek, Jim |
| Format | Book and Print |
| Publication Info | New York : McGraw-Hill, ©2004. |
| Description | viii, 337 pages ; 23 cm |
| Supplemental Content | Publisher description |
| Subject(s) |
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| LCCN | 2003003684 |
| ISBN | 0071422145 (pbk. : alk. paper) |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | Reference Stacks | HF5826.5 .S848 2004 | ✔ Available |