ECU Libraries Catalog

Advertising media A to Z : the definitive resource for media planning, buying, and research / Jim Surmanek.

Author/creator Surmanek, Jim
Format Book and Print
Publication InfoNew York : McGraw-Hill, ©2004.
Descriptionviii, 337 pages ; 23 cm
Supplemental Content Publisher description
LCCN 2003003684
ISBN0071422145 (pbk. : alk. paper)

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