LEADER 03388cam 22003978a 4500001 ocm52919709 003 OCoLC 005 20141212172736.0 008 030814s2003 nyu 001 0 eng 010 2003106298 020 0823077292 035 (Sirsi) o52919709 035 (OCoLC)52919709 040 UKM |cUKM |dERE |dUtOrBLW 049 EREM 090 ML3790 |b.L37 2003 100 1 Lathrop, Tad. |=^A413052 245 10 This business of music marketing & promotion / |cTad Lathrop ; contributions by Jim Pettigrew, Jr. 246 30 This business of music marketing and promotion 250 Revised & updated edition. 260 New York : |bBillboard, |c2003. 300 xii, 308 pages : |billustrations ; |c23 cm 336 text |2rdacontent 337 unmediated |2rdamedia 338 volume |2rdacarrier 504 Includes bibliographical references and index. 505 0 Selling music in the new entertainment marketplace -- Charting the corporate hitmaking process -- Previewing the total marketing program -- Defining the basic product and its audience -- Packaging the product -- Pricing, payouts, and profits -- Distributing through stores and their suppliers -- Direct marketing and non-store sales methods -- Distributing over the Internet -- Promoting the product: publicity -- Promoting the product: online techniques -- Promoting the product: radio, video, and television -- Promoting the product: sales incentives, live shows, and other methods -- Working the live performance market -- Expanding the marketing program -- Generating revenue from writing and publishing -- Marketing and promoting music in foreign countries -- Monitoring and managing the marketing program -- Twenty profile-building ideas to use right now -- Talking shop: interviews. 520 The maxim in the music industry has always been "You can't make it on talent alone," and with this book, you don't have to. In language that is simple and direct, the author details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply-create a marketing plan, know your copyrights, be familiar with the laws of commerce-but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, reorganized, and updated edition features an all-new chapter ("Twenty-Five Profile-Building Ideas to Use Right Now"), which will help readers get a running start in the recording business. They'll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategles, and brand-new listings of information resources. 650 0 Music trade |xVocational guidance. |=^A256193 650 0 Popular music |xWriting and publishing. |=^A40910 650 0 Sound recordings |xMarketing. |=^A40369 700 1 Pettigrew, Jim. |=^A289991 994 X0 |bERE 596 3 998 927178