Marketing modernism between the two world wars

Marketing modernism between the two world wars / Catherine Turner.

Author/creator	Turner, Catherine, 1968-
Format	Book and Print
Publication Info	Amherst : University of Massachusetts Press, ©2003.
Description	xiii, 256 pages : illustrations ; 25 cm.
Subject(s)	Literature publishing--United States --History --20th century. Books and reading--United States --History --20th century. Modernism (Literature)--United States. Literature, Modern--Appreciation.

Series	Studies in print culture and the history of the book Studies in print culture and the history of the book. ^A388034
Contents	Rethinking modernism and the consumer culture -- The market for modernism in the 1920s and 1930s -- Maintaining highbrow standards : B.W. Huebsch opens the door to modern literature -- Opening markets to modernism : Alfred Knopf's promotion of Thomas Mann in the 1920s -- The "novel of ideas" meets the "overbright glare of publicity" : Alfred Harcourt and the American avant-garde -- Changing American literary taste : Scribner's and Ernest Hemingway -- How to enjoy James Joyce's great novel Ulysses.
Bibliography note	Includes bibliographical references (p. 247-252) and index.
LCCN	2002015834
ISBN	155849376X (alk. paper)

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	Z480.L58 T87 2003	✔ Available	Place Hold