LEADER 01220nam  2200361 a 4500001    ocm46685103
003    OCoLC
005    20141212162404.0
008    010403s2002    njua     b    001 0 eng  
010      2001031160
020    0130407917
035    (Sirsi) o46685103
035    (OCoLC)46685103
040    DLC |cDLC |dERE |dUtOrBLW
043    n-us---
049    EREE
050 00 GV716 |b.S42 2002
082 00 796/.06/98 |221
100 1  Shank, Matthew D. |=^A513884
245 10 Sports marketing : |ba strategic perspective / |cMatthew D. Shank.
250    2nd ed.
260    Upper Saddle River, N.J. : |bPrentice Hall, |c©2002.
300    xxii, 613 pages : |billustrations ; |c24 cm
336    text |2rdacontent
337    unmediated |2rdamedia
338    volume |2rdacarrier
504    Includes bibliographical references and index.
650  0 Sports |zUnited States |xMarketing. |=^A1019284
650  0 Sports |xEconomic aspects |zUnited States. |=^A1019283
994    X0 |bERE
596    1
998    877240