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| Contents |
Foreword by Makani Themba-Nixon I -- Preface -- Introduction -- Developing strategy -- Getting to know the media -- Thinking like a journalist: getting attention -- Thinking like an advocate: shaping the story -- Creating news -- Talking to journalists -- Editorial page strategies -- Other strategies: paid advertising, talk radio and the Internet -- Evaluation: how to tell if your media work is successful -- Conclusion -- Appendix A: Worksheets and exercises I -- Appendix B: Further resources. |
| Bibliography note | Includes bibliographical references (p. 141-142) and index. |
| LCCN | 99006310 |
| ISBN | 0761919236 (alk. paper) |
| ISBN | 0761919244 (pbk. : alk. paper) |
