| Contents |
pt. 1. Politics, markets, and the state. The consumers' White Label Campaign of the National Consumers' League, 1898-1918 / Kathryn Kish Sklar ; Consumption and citizenship in the United States, 1900-1940 / Charles McGovern ; Changing consumption regimes in Europe, 1930-1970 : comparative perspectives on the distribution problem / Victoria de Grazia -- Customer research as public relations : General Motors in the 1930's / Roland Marchand ; The New Deal state and the making of citizen consumers / Lizbeth Cohen ; Consumer spending as state project : yesterday's solutions and today's problems / George Lipsitz ; The emigré as celebrant of American consumer culture : George Katona and Ernest Dichter / Daniel Horowitz ; Dissolution of the "dictatorship over needs"? : consumer behavior and economic reform in East Germany in the 1960's / André Steiner -- pt. 2. Everyday life. World War I and the creation of desire for automobiles in Germany / Kurt Möser ; Gender, generation, and consumption in the United States : working-class families in the interwar period / Susan Price Benson ; Comparing apples and oranges : housewives and the politics of consumption in interwar Germany / Nancy Reagin ; "The convenience is out of this world" : the garbage disposer and American consumer culture / Susan Strasser ; Consumer culture in the GDR, or How the struggle for antimodernity was lost on the battleground of consumer culture / Ina Merkel ; Changes in consumption as social practice in West Germany during the 1950's / Michael Wildt ; Reshaping shopping environments : the competition between the City of Boston and its suburbs / Matthias Judt ; Toys, socialization, and the commodification of play / Stephen Kline ; The "syndrome of the 1950's" in Switzerland : cheap energy, mass consumption, and the environment / Christian Pfister ; Reflecting on ethnic imagery in the landscape of commerce, 1945-1975 / Fath Davis Ruffins -- pt. 3. History and theory. Modern subjectivity and consumer culture / James Livingston ; Consumption and consumer society : a contribution to the history of ideas / Ulrich Wyrwa ; Reconsidering abundance : a plea for ambiguity / Jackson Lears.. |
