LEADER 03721cam 2200625 i 4500001 on1363104045 003 OCoLC 005 20240122153509.0 007 ta 008 230119t20242024nyua b 001 0 eng 010 2023002793 015 GBC392139 |2bnb 016 7 021053452 |2Uk 020 9781032246598 |q(paperback) 020 1032246596 |q(paperback) 020 9781032251776 |q(hardback) 020 1032251778 |q(hardback) 020 |z9781003281924 |q(ebook) 020 |z9781000910278 |q(ePub) 020 |z9781000910261 |q(PDF) 029 1 UKMGB |b021053452 035 (Sirsi) o1363104045 035 (OCoLC)1363104045 040 DLC |beng |erda |cDLC |dOCLCF |dUKMGB |dUIU |dAKC |dOCLCO |dERE |dUtOrBLW 042 pcc 049 EREE 050 00 HM741 |b.L563 2024 082 00 302.23/1 |223/eng/20230120 100 1 Lipschultz, Jeremy Harris, |d1958- |eauthor. |=^A611546 245 10 Social media communication : |bconcepts, practices, data, law and ethics / |cJeremy Harris Lipschultz. 250 Fourth edition. 264 1 New York, NY : |bRoutledge, |c2024. 264 4 |c©2024 300 xxv, 415 pages : |billustrations (black and white) ; |c26 cm 336 text |btxt |2rdacontent 337 unmediated |bn |2rdamedia 338 volume |bnc |2rdacarrier 504 Includes bibliographical references and index. 520 "This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising, and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics - all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies, and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals, and, with a dedicated online teaching guide, ideal for instructors, too"-- |cProvided by publisher. 650 0 Social media. |=^A770054 650 0 Social networks. |=^A214336 650 0 Online social networks. |=^A708333 650 0 Social media |xLaw and legislation. |=^A1123151 650 0 Social media |xMoral and ethical aspects. |=^A770054 650 7 social media. |2aat |0(CStmoGRI)aat300312269 650 7 Online social networks. |2fast |0(OCoLC)fst01741311 650 7 Social media. |2fast |0(OCoLC)fst01741098 650 7 Social media |xLaw and legislation. |2fast |0(OCoLC)fst01767818 650 7 Social networks. |2fast |0(OCoLC)fst01122678 776 08 |iOnline version:Lipschultz, Jeremy Harris, 1958- |tSocial media communication. |bFourth edition. |dNew York, NY : Routledge, 2024 |z9781003281924 |w(DLC) 2023002794 |w(OCoLC)1365063044 949 HM741 .L563 2024 |hjoyner48 |i30372017654978 |ojjlm 994 C0 |bERE 596 1 998 6274761