The effect of sport sponsorship on consumer attitudes toward the corporate sponsors of East Carolina University home football games

The effect of sport sponsorship on consumer attitudes toward the corporate sponsors of East Carolina University home football games / by Richard A. Hutchinson, Jr.

Author/creator	Hutchinson, Richard A.
Other author/creator	East Carolina University. School of Health and Human Performance.
Format	Theses and dissertations, Book, and Print
Publication Info	1994.
Description	66 leaves : forms ; 28 cm
Subject(s)	East Carolina University--Football. Corporate sponsorship--North Carolina. Sports--Economic aspects --North Carolina. Corporate image--North Carolina. Consumers--North Carolina --Greenville --Attitudes. Football fans--North Carolina --Greenville --Attitudes.

General note	Submitted to the faculty of the School of Health and Human Performance.
Dissertation note	M.A. East Carolina University 1994.
Bibliography note	Includes bibliographical references (leaf 52).

Library	Location	Call Number	Status	Item Actions
Joyner	University Archives	ASK AT SPECIAL COLLECTIONS DESK	✔ Available	Request Material
Joyner	NC Stacks	HD59.35 .H87 1994	✔ Available	Place Hold