LEADER 03243cam 2200649 a 4500001 ocm36327296 003 OCoLC 005 20211028114716.0 008 970123s1997 nyua b 001 0 eng 010 97001423 020 155570266X 020 9781555702663 029 1 AU@ |b000013038044 029 1 GBVCP |b22519029X 029 1 NZ1 |b305381 029 1 NZ1 |b4708684 029 1 YDXCP |b1297741 029 1 ZWZ |b027638626 035 (Sirsi) o36327296 035 (OCoLC)36327296 040 DLC |beng |cDLC |dEL$ |dVOC |dNLGGC |dYDXCP |dBTCTA |dOCLCQ |dZWZ |dPHA |dGBVCP |dOCLCO |dOCLCF |dOCLCQ |dKLH |dWIC |dOCLCQ |dCSJ |dOCLCO |dOCLCQ |dOCLCO |dGILDS |dOCLCO |dV5E |dUtOrBLW 043 n-us--- 049 EREE 050 00 Z716.3 |b.W58 1997 080 021.7(73) |bW65 082 00 021.7 |221 084 05.31 |2bcl 084 06.50 |2bcl 100 1 Wolfe, Lisa A. |=^A390040 245 10 Library public relations, promotions, and communications : |ba how-to-do-it manual / |cLisa A. Wolfe. 260 New York : |bNeal-Schuman Publishers, |c©1997. 300 xiv, 208 pages : |billustrations ; |c28 cm. 336 text |btxt |2rdacontent 337 unmediated |bn |2rdamedia 338 volume |bnc |2rdacarrier 490 1 How-to-do-it manuals for librarians ; |vno. 75 505 0 Preface -- Thinking about public relations and communications for your library -- Developing your library's public relations / communications plan -- Defining your library's message and audience -- Developing a corporate identity for your library -- Creating effective print communications -- Media coverage -- Telling your story through volunteers -- Community involvement as a public relations tool -- Creating an environment that supports your message -- Using technology to tell your library's story -- Programs and special events as communications tools -- Creating a professional network -- Public relations challenges in different types of libraries -- Evaluating your efforts. 504 Includes bibliographical references (pages 203-204) and index. 650 0 Libraries |xPublic relations |zUnited States. |=^A48527 650 7 Libraries |xPublic relations. |2fast |0(OCoLC)fst00997423 650 17 Bibliotheekbeheer. |2gtt 650 17 Public relations. |2gtt 650 7 Bibliothèques |xRelations publiques |zÉtats-Unis. |2ram 650 2 Library Administration. |=^A920829 650 2 Libraries. |=^A918531 650 2 Public Relations. |=^A917725 651 7 United States. |2fast |0(OCoLC)fst01204155 |?UNAUTHORIZED 653 0 LibrariesPublic relationsUnited States 776 08 |iOnline version:Wolfe, Lisa A. |tLibrary public relations, promotions, and communications. |dNew York : Neal-Schuman Publishers, ©1997 |w(OCoLC)608218313 830 0 How-to-do-it manuals for libraries ; |vno. 75. |=^A242229 938 Baker and Taylor |bBTCP |n97001423 //r98 938 YBP Library Services |bYANK |n1297741 949 Z716.3 .W58 1997 |hJOYNER48 |ojssb |i30372009716058 994 C0 |bERE 596 1 998 5726582