| Contents |
Design of effective obesity communications : insights from consumer research / Punam A. Keller and Donald R. Lehmann -- Population-based prevention of obesity / American Heart Association -- An ounce of prevention, an apple a day : effects of consumers' lay theories on health-related behaviors / Anirban Mukhopadhyay -- Calorie estimation biases in consumer choice / Alexander Chernev and Pierre Chandon -- Food temptations versus self-control : friends or enemies? / Kelly Geyskens -- Thinking about health and obesity : how consumers' mental experiences influence health judgments / Ian Skurnik, Carolyn Yoon, and Norbert Schwarz -- How the body type of others impacts our food consumption / Brent McFerran ... [et al.] -- The relative effectiveness of gain-framed and loss-framed persuasive appeals concerning obesity-related behaviors / Daniel J. O'Keefe and Jakob D. Jensen -- Practicing what you preach : using hypocrisy and cognitive dissonance to reduce the risk for obesity / Jeff Stone -- The use of negative emotions in health communication : implications for fighting obesity / Imène Becheur and Pierre Valette-Florence -- |
| Contents |
Using identity signaling to combat obesity and improve public health / Lindsay P. Rand and Jonah Berger -- Developing and validating motivational message interventions for improving prescription drug adherence with consumers confronting chronic diseases / Gary L. Kreps ... [et al.] -- Preventing childhood obesity by persuading mothers to breastfeed : matching appeal type to personality / John J. Sailors -- Ecological factors and childhood obesity : a structural look / Nancy Wong and Myoung Kim -- The impact of health games on consumers' physical activity and healthy eating intentions / Seung-A Annie Jin -- Bringing a bit of social marketing to the problem of obesity / Michael L. Rothschild -- Marketing MyPyramid : taking the dietary guidelines home / Brian Wansink -- Simplified nutrition guidelines to fight obesity / Jason Riis and Rebecca Ratner -- Shrinking liberty to combat expanding waistlines / Peter A. Ubel -- Controlling obesity : lessons learned from tobacco control and tobacco marketing research / Barbara Loken, K. Viswanath, and Melanie A. Wakefield. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2010022572 |
| ISBN | 9780765627179 (hardcover : alk. paper) |
