LEADER 03853cam 22006018i 4500001 on1147885966 003 OCoLC 005 20210503110756.0 008 200319s2020 ncu b 001 0 eng 010 2020013479 019 1147900092 020 9781469660738 |q(cloth : alk. paper) 020 1469660733 020 9781469660745 |q(paperback : alk. paper) 020 1469660741 020 |z9781469660752 |q(ebook) 035 (Sirsi) 40030220556 035 40030220556 035 (OCoLC)1147885966 |z(OCoLC)1147900092 040 NcU/DLC |beng |erda |cDLC |dBDX |dYDX |dOCLCF |dOCLCO |dUtOrBLW 042 pcc 043 n-us--- 050 00 HF6161.F616 |bC66 2020 082 00 659.19/6413 |223 100 1 Contois, Emily J. H., |eauthor. |=^A1418227 245 10 Diners, dudes, and diets : |bhow gender and power collide in food media and culture / |cEmily J.H. Contois. 263 2011 264 1 Chapel Hill : |bUniversity of North Carolina Press, |c2020. 300 pages cm. 336 text |btxt |2rdacontent 337 unmediated |bn |2rdamedia 338 volume |bnc |2rdacarrier 490 1 Studies in United States culture 504 Includes bibliographical references and index. 505 0 Preface: these are the stakes -- Introduction: gender, consumption, and the Great Recession era of corporate food marketing -- Crafting dude food media: from advertising to men's cookbooks -- Creating a dude chef: Food Network's Guy Fieri -- Producing food for dudes: the masculinization of diet soda & yogurt -- Marketing diets to dudes: health, bodies & selves on Weight Watchers -- Conclusion: dude, what happened? 520 "In Diner, dudes, and diets, Emily Contois examines contemporary food culture and a variety of its consumer products to reveal how the food, marketing, and media industries sought to create new markets by catering to men through the idea of 'the dude.' Contois identifies today's 'dude masculinity' as arising from a late twentieth-century crisis in traditional gender roles at a time of major social, cultural, and economic change. Though the term 'dude' originated in the late nineteenth century as a term for dandyish men overly concerned with fashionable appearance, Contois defines today's dude as a man who doesn't meet traditional standards of economic and social success or manly self-control but nevertheless retains a degree of masculine privilege. As Contois shows, food culture has been on the front lines of producing and deploying this dude masculinity. Her study uses methods from history, media studies, and gender studies, and she draws on a broad popular culture archive that includes print media, television, social media, and sports talk radio"-- |cProvided by publisher. 650 0 Advertising |xFood |zUnited States |xHistory |y21st century. |=^A408081 650 0 Men in advertising |zUnited States |xHistory |y21st century. |=^A879412 650 0 Food habits |zUnited States |xHistory |y21st century. |=^A218082 650 0 Men |zUnited States |xSocial life and customs |y21st century. |=^A7683 650 7 Advertising |xFood. |2fast |0(OCoLC)fst00797643 650 7 Food habits. |2fast |0(OCoLC)fst00930807 650 7 Men in advertising. |2fast |0(OCoLC)fst01016047 650 7 Men |xSocial life and customs. |2fast |0(OCoLC)fst01016034 651 7 United States. |2fast |0(OCoLC)fst01204155 |?UNAUTHORIZED 648 7 2000-2099 |2fast 655 7 History. |2fast |0(OCoLC)fst01411628 830 0 Studies in United States culture. |=^A1288018 949 |i30372017371938 |ojjlm 960 |o1 |s22.95 |tJoyner48 |uJAPP |zUSD 596 1 998 5568574