| Contents |
Perceived risk and novelty-seeking behavior : the case of tourists on low-cost travel in Algarve (Portugal) / Antonia Correia, Adriano Pimpao and Geoffrey Crouch -- Industrial tourism theory and implemented strategies / Elspeth A. Frew -- Independent traveler decision-making / Kenneth F. Hyde -- Mural-based tourism as a strategy for rural community economic development / Rhonda L.P. Koster -- Leadership style and employee's job satisfaction in international tourist hotels / Chien-Wen Tsai -- Action and outcome metrics for evaluating destination marketing programs / Arch G. Woodside and Marcia Y. Sakai. |
| Review |
"This volume provides useful answers to the following questions: How do tourists go about seeking high novelty and yet return to the same destination year-after-year? How do some firms in the same industry end up embracing industrial tourism while other firms reject such business models? What simple and complex heuristics do freely-independent-travelers apply pre-trip and during the trip in deciding where to go and what to do? What metrics are useful for measuring the impact of activity-focused tourism (e.g., mural tourism) on the well-being of regional areas? How do executive leadership styles affect employee satisfaction in international tourist hotels? What action and outcome metrics are useful for measuring performance management auditing and destination marketing organization planning and implementing?"--BOOK JACKET. |
| General note | "ISSN: 1871-3173"--Title page verso. |
| Bibliography note | Includes bibliographical references. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2018419610 |
| ISBN | 0762314516 |
| ISBN | 9780762314515 |
