Strategic communication for non-profit organisations challenges and alternative approaches / - Oliveira, Evandro.; Melo, Ana Duarte.; Gonçalves, Gisela.; Alvarez-Nobell, Alejandro.; Wonneberger, Anke.; Zerfass, Ansgar,; Ülger, Billur.; Asdourian, Bruno.; Biederstaedt, Christian.; Krebber, Felix,; García García, Francisco,; Ülger, Gürdal.; et al. (Vernon Press,, 2016)