ECU Libraries Catalog

The speaker : the tradition and practice of public speaking / Joseph M. Valenzano III, Jim A. Kuypers, Stephen W. Braden.

Author/creator Valenzano, Joseph M., III, 1978- author.
Other author/creatorKuypers, Jim A. author.
Other author/creatorBraden, Stephen W., 1951- author.
Format Book and Print
Edition4th edition.
Publication Info [Southlake, Tex.] : Fountainhead Press, [2019]
Descriptionxviii, 362 pages : color illustrations ; 26 cm
Contents Public speaking: a long and vibrant tradition -- Practical concerns: fear, listening, and ethics -- Civility -- Research and preparation -- Delivery -- Presentation aids -- Speaking environment: traditional and digital oratory -- Analyzing your audience -- Language and considerations of style -- Outlining -- Informative speaking -- Crafting an informative speech -- Types of persuasion -- Reasoning and persuasion -- Crafting a persuasive speech -- Epideictic address -- Constructing an epideictic address -- Appendix: Speech examples -- Key terms -- Index.
Abstract Speech is art, skill, and a field of study. Today, however, the rich tradition of speech communication studies is either reduced to a few quick mentions of Aristotle and Cicero, or at worst, lost altogether. Why have we forgotten where we come from, and more importantly, why are we not sharing those origins with our students? In this book, we bring that extensive tradition to the forefront of public speaking instruction while also maintaining the skills aspect of public speaking pedagogy. In short, we help you understand the "why" behind the "how" in effective public speaking. --Preface
Bibliography noteIncludes bibliographical references and index.
ISBN9781680368642 (paperback)
ISBN1680368648 (paperback)

Available Items

Library Location Call Number Status Item Actions
Joyner Reserve PN4121 .V27 2019 ✔ Available RESERVES Hopkins / COMM 2020 Place Hold

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