ECU Libraries Catalog

Vision & strategy : strategic thinking for creative and social entrepreneurs / Doris Rothauer.

Author/creator Rothauer, Doris
Format Electronic and Book
Publication InfoBasel : Birkhäuser, [2018]
Description151 pages : illustrations ; 20 cm
Supplemental Content Full text available from Ebook Central - Academic Complete
Subject(s)
Uniform titleVision & Strategie. English
Variant title Vision and strategy
Contents Preface -- 1. What is strategy and why? -- 2. How to develop strategies -- 3. 10 assumptions and tips as a guidance -- 4. Tools and methods.
Abstract Creative and social entrepreneurs are at the forefront of building a new economy and shaping our future by being highly visionary and following their path persistently. Visions are the driving force for social innovation. But, without a strategy on how to achieve our vision, the vision stays a vision and consequently will have zero impact. Therefore, visions need strategies. Vice versa, strategies need to be based on visions in order to be powerful. Business development without following a visionary strategy leaves the future to chance. In times where complexity and the pace of change is constantly rising this does not work anymore. This book helps to understand the connection between strategy and vision, strategy and creativity. It follows an approach to strategy as a meaningful, playful, experimental and therefore creative way to design a sustainable and impactful future. Included are a selection of effective tools and methods on how to develop a strategic thinking.
General noteTranslation of: Vision & Strategie : strategisches Denken für kreative Köpfe.
Bibliography noteIncludes bibliographical references (page 150)
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2018937568
ISBN9783035614923
ISBN303561492X

Available Items

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Electronic Resources Access Content Online ✔ Available