ECU Libraries Catalog

Marketing the blue & gray : newspaper advertising and the American Civil War / Lawrence A. Kreiser, Jr.

Author/creator Kreiser, Lawrence A., 1969- author.
Format Book and Print
Publication Info Baton Rouge : Louisiana State University Press, [2019]
Descriptionx, 239 pages ; 24 cm
Subject(s)
Variant title Marketing the blue and gray
Contents The war as the lead -- The millions -- The vote -- The armies -- Slavery and race -- Battlefield and home front -- Epilogue: memories.
Abstract "Lawrence A. Kreiser, Jr.'s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers were widely circulated between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to "secession cloaks" and "Fort Sumter" cockades. Kreiser argues that commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved; that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War; and that the advertisements helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices."--Provided by publisher.
Bibliography noteIncludes bibliographical references and index.
Genre/formHistory.
LCCN 2018046178
ISBN9780807170823
ISBN0807170828 hardcover alkaline paper
ISBNelectronic book
ISBNelectronic publication

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