||Reframing drink and the Victorians -- The spectre of the drunkard -- The great army of drinkers -- The secret army of drinkers -- Testing the "character of drink" -- Selling "the drink of the Empire" : Bass & Co. Ltd -- Making Scotch respectable : Buchanan and Walker -- Selling the "illusion" of the brand : W & A Gilbey -- Doctor's orders : a prescription to drink -- Drinking for health : proprietary tonic wines -- Neither Carnival nor Lent : everyday working class drinking -- The drinking cultures of the higher classes.
||This open access book surveys drinking in Britain between the Licensing Act of 1869 and the wartime regulations imposed on alcohol production and consumption after 1914. This was a period marked by the expansion of the drink industry and by increasingly restrictive licensing laws. Politics and commerce co-existed with moral and medical concerns about drunkenness and combined, these factors pushed alcohol consumers into the public spotlight. Through an analysis of public and private records, medical texts and sociological studies, the book investigates the reasons why Victorians and Edwardians consumed alcohol in the ways that they did and explores the ideas about alcohol that circulated in the period. This book shows that they had many reasons for purchasing and consuming alcoholic substances and these were driven by broader social, cultural, medical and commercial factors. Although drunkenness may have been the most visible consequence of alcohol consumption, it was not the only type of drinking behaviour. Alcohol played an important social role in the everyday lives of Victorians and Edwardians where its consumption held many different meanings.-- Provided by publisher.
|Bibliography note||Includes bibliographical references and index.|
|Source of description||Description based on online resource; title from PDF title page (viewed October 17, 2018).|
|Issued in other form||Print version: Hands, Thora. Drinking in Victorian and Edwardian Britain. Cham, Switzerland : Palgrave Macmillan,  9783319929637|
|Stock number||com.springer.onix.9783319929644 Springer Nature|