||Globalized Junk Food (3:59) -- Excessive Marketing and Obesity (2:15) -- Branding in Schools (4:19) -- McDonald's Subversive Marketing (3:48) -- Exploiting Administrative Weaknesses (2:18) -- Consumer Nutrition Ignorance (2:08) -- India's Public Health Paradox (3:14) -- Fast Food Comparison Study (4:22) -- Deceptive Marketing (2:59) -- Corporate Irresponsibility (1:58) -- Online Fast Food Marketing (4:45) -- Advergame Strategy (2:49) -- Advergame Roleplay (2:03) -- Creating Advergames (3:39) -- Professional Advertising Regulation Authority (2:58) -- Public Health Epidemic (3:03) -- Credits: Global Junkfood (0:41)
||In Europe, food manufacturers have signed up to "responsibility pledges," promising no added sugar, preservatives, artificial colours or flavours and not to target children. So why are they using tactics banned in the West in the developing world? There, they have created ultra low cost products with higher levels of salt, sugar and saturated fats. Filmed in Brazil, India, and France, we investigate the new tactics of brands like Coca-Cola, McDonald's, and Domino's Pizza.
|General note||Originally released by Java (Firm), 2016.|
|General note||Streaming video file encoded with permission for digital streaming by Infobase on June 07, 2016.|
|Access restriction||Access requires authentication through Films On Demand.|
|Interest grade level
||9 & up.
|Technical details||Streaming video file.|
|Technical details||System requirements: Films On Demand platform.|
|Source of description||Title from distributor's description (Infobase, August 16, 2016)|
|Publisher number||116088 Infobase|