ECU Libraries Catalog

Global Junkfood / Java (Firm).

Other author/creatorInfobase, film distributor.
Other author/creatorJava (Firm)
Format Video (Streaming) and Electronic
Publication Info [Place of publication not identified] : Java (Firm), [2016]
Distribution Info New York, N.Y. : Distributed by Infobase, 2016.
Copyright Notice ©2016
Description1 online resource (1 video file (51 min., 27 sec.)) : sound, color.
Supplemental Content Part of the Films On Demand collection
Subject(s)
Contents Globalized Junk Food (3:59) -- Excessive Marketing and Obesity (2:15) -- Branding in Schools (4:19) -- McDonald's Subversive Marketing (3:48) -- Exploiting Administrative Weaknesses (2:18) -- Consumer Nutrition Ignorance (2:08) -- India's Public Health Paradox (3:14) -- Fast Food Comparison Study (4:22) -- Deceptive Marketing (2:59) -- Corporate Irresponsibility (1:58) -- Online Fast Food Marketing (4:45) -- Advergame Strategy (2:49) -- Advergame Roleplay (2:03) -- Creating Advergames (3:39) -- Professional Advertising Regulation Authority (2:58) -- Public Health Epidemic (3:03) -- Credits: Global Junkfood (0:41)
Abstract In Europe, food manufacturers have signed up to "responsibility pledges," promising no added sugar, preservatives, artificial colours or flavours and not to target children. So why are they using tactics banned in the West in the developing world? There, they have created ultra low cost products with higher levels of salt, sugar and saturated fats. Filmed in Brazil, India, and France, we investigate the new tactics of brands like Coca-Cola, McDonald's, and Domino's Pizza.
General noteOriginally released by Java (Firm), 2016.
General noteStreaming video file encoded with permission for digital streaming by Infobase on June 07, 2016.
Access restrictionAccess requires authentication through Films On Demand.
Interest grade level 9 & up.
Technical detailsStreaming video file.
Technical detailsSystem requirements: Films On Demand platform.
LanguageClosed-captioned.
Source of descriptionTitle from distributor's description (Infobase, August 16, 2016)
Genre/formInternet videos.
Publisher number116088 Infobase

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