Using digital analytics for smart assessment

Using digital analytics for smart assessment / Tabatha Farney.

Author/creator	Farney, Tabatha author.
Format	Book and Print
Edition	First edition.
Publication Info	Chicago : ALA Editions, 2018.
Description	xii, 154 pages : 23 cm
Subject(s)	Libraries--Evaluation --Statistical methods. Library administration--Decision making --Statistical methods. Library users--Statistics --Data processing. Library Web sites--Use studies. Online library catalogs--Use studies. Electronic information resources--Use studies. Web usage mining. Information visualization. Library statistics--United States --Case studies.

Contents	Part I. The digital analytics process / by Tabatha Farney -- Understanding digital analytics -- Collecting the data : tools and data points you should know -- Analyzing digital data : digital analytics and data analysis tools -- Digital analytics in practice : how helpful is your online content? -- Using digital analytics for collection development -- Part II. Expanding the digital analytics process -- On the road to learning analytics : the University of Michigan Library's experience with privacy and library data / Laurie Alexander, Doreen R. Bradley and Kenneth J. Varnum -- Ensuring data privacy in a library learning analytics database / Michael D. Doran -- Creating the library data dashboard / Laura Costello and Heath Martin -- The myth of the declining reference statistic : revealing dynamic reference services through digital analytics / Marissa C. Ball and Melissa Del Castillo -- Using digital analytics to assess your social media marketing efforts / Joel Tonyan.
Bibliography note	Includes bibliographical references and index.
LCCN	2017024325
ISBN	9780838915981 (paperback : alk. paper)
ISBN	0838915981

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	Z678.85 .F38 2018	✔ Available	Place Hold