ECU Libraries Catalog
Librarian View
LEADER 03912cam 2200541 i 4500
001
ocn988027939
003
OCoLC
005
20180123083627.0
008
170518s2018 ilua b 001 0 eng
010
a| 2017015818
019
a| 975030300
a| 975139006
020
a| 9780838915653 (pbk. : alk. paper)
020
a| 0838915655 (pbk. : alk. paper)
020
z| 9780838915998 (pdf)
020
z| 9780838916001 (epub)
020
z| 9780838916018 (kindle)
035
a| (Sirsi) 40027699181
035
a| 40027699181
035
a| (OCoLC)988027939
z| (OCoLC)975030300
z| (OCoLC)975139006
040
a| DLC
b| eng
e| rda
c| DLC
d| YDX
d| NRC
d| GZN
d| MNE
d| MEU
d| IQU
d| ILC
d| SDS
d| BNG
d| UtOrBLW
042
a| pcc
050
0
0
a| Z692.C65
b| K46 2018
082
0
0
a| 025.2/84
2| 23
100
1
a| Kennedy, Marie R.,
e| author.
=| ^A1151407
245
1
0
a| Marketing your library's electronic resources :
b| a how-to-do-it manual for librarians /
c| Marie R. Kennedy and Cheryl LaGuardia.
250
a| Second edition.
264
1
a| Chicago :
b| ALA Neal-Schuman, an imprint of the American Library Association,
c| 2018.
300
a| xxi, 218 pages :
b| illustrations ;
c| 28 cm.
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
490
1
a| How-to-do-it manual for librarians
546
a| Text in English.
504
a| Includes bibliographical references and index.
520
a| If your patrons really understood how much we make available to them online, they wouldn't go to alternative information providers and they wouldn't wonder where "all that money" for libraries goes. But our online systems don't make e-resources very accessible. To get your patrons to use the resources to their fullest potential-- and clamor for more-- you need to develop an e-resource marketing plan. Kennedy and LaGuardia are here to help you do-it-yourself.
505
0
a| Part I. How to design your marketing plan -- Determine the purpose of your marketing plan -- Fashion your marketing plan -- Implement your marketing plan -- Construct your written marketing plan report -- Assess your marketing plan -- Revise and update your marketing plan (lather, rinse, and repeat) -- Part II. Sample marketing plan reports -- Example 1. Marketing plan from an all-electronic library, Statewide marketing and communications plan, NOVELNY, New York Online Virtual Electronic Library -- Example 2. Marketing plan from a public library, sample 1, Winnetka-Northfield Public Library District : building a buzz -- Example 3. Marketing plan from a public library, sample 2, Worthington Libraries 2012 communications and development plan -- Example 4. Marketing plan from a community college library, Maricopa Community College district electronic resources committee marketing plan, 2013-2016 -- Example 5. Marketing plan from a university library, sample 1, Milner Library, Illinois State University 2012-2014 marketing plan -- Example 6. Marketing plan from a regional technical college in Ireland, Galway-Mayo Institute of Technology Library marketing plan -- Example 7, Marketing plan from a university library, sample 2, Marketing plan for Kanopy, William H. Hannon Library, spring-fall 2016.
650
0
a| Libraries
x| Special collections
x| Electronic information resources.
=| ^A1423852
650
0
a| Libraries
x| Marketing.
=| ^A1032544
650
0
a| Digital libraries
x| Marketing.
=| ^A384831
650
0
a| Electronic information resources
x| Marketing.
=| ^A539735
650
0
a| Libraries
x| Marketing
v| Case studies.
=| ^A1032544
700
1
a| LaGuardia, Cheryl,
e| author.
=| ^A384036
830
0
a| How-to-do-it manuals for libraries.
=| ^A242229
949
i| 30372016653039
o| jjlm
960
o| 1
s| 65.00
t| Joyner48
u| JAPP
z| USD
596
a| 1
998
a| 4782990
999
a| Z692.C65 K46 2018
w| LC
c| 1
i| 30372017197267
d| 2/12/2018
e| 12/6/2017
l| JGES
m| JOYNER
r| Y
s| Y
t| JGESBK
u| 11/29/2017
x| BOOK
z| JSTACKS
o| .STAFF. jwjh