A functional analysis of political television advertisements / William L. Benoit.
| Author/creator |
Benoit, William L. |
| Format | Electronic and Book |
| Publication Info | Lanham, Maryland : Lexington Books, 2014. |
| Description | pages cm |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subject(s) |
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| Contents | Introduction : political television spots -- Method : the functional approach to political advertising -- In the beginning, 1952, 1956; the Democrats ascend, 1960, 1964 -- Nixon's return, 1968, 1972; after Watergate, 1976, 1980 -- Republicans in control, 1984, 1988; the end of the millennium, 1992, 1996 -- George W. Bush in the Oval Office, 2000, 2004; Barack Obama, African American president, 2008, 2012 -- Third-party candidate political TV spots : another choice -- Other theories : issue ownership and functional federalism in political TV spots -- Non-presidential and non-U.S. TV spots -- Trends and contrasts of political television spots -- Development of american political television spots -- Conclusions and implications. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2013050730 |
| ISBN | 9780739188989 (cloth : alk. paper) |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Electronic Resources | Access Content Online | ✔ Available |