Eisenhower the public relations president

Eisenhower : the public relations president / Pam Parry ; foreword by Mary Jean Eisenhower.

Author/creator	Parry, Pam
Format	Electronic and Book
Publication Info	Lanham : Lexington Books, 2014.
Description	xiv, 169 pages : illustrations ; 24 cm
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subject(s)	Eisenhower, Dwight D. (Dwight David), 1890-1969. Eisenhower, Dwight D. (Dwight David), 1890-1969--Public opinion. Public relations and politics--United States --History --20th century. Public opinion--United States --History --20th century. Presidents--United States --Biography. United States--Politics and government --1953-1961.

Contents	Foreword / by Mary Jean Eisenhower -- Introduction -- Public opinion wins wars -- Pennsylvania Avenue meets Madison Avenue -- The presidential news conference -- A new kind of press secretary -- Breaking the glass ceiling -- The selling of America -- Conclusion.
Scope and content	"Dwight D. Eisenhower is this nation's most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief in public relations is crucial to further understanding the man, the general, and the president"--Provided by publisher.
Bibliography note	Includes bibliographical references (pages 149-157) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2014035511
ISBN	9780739189290 (cloth : alkaline paper)

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