| Contents |
The case for social marketing in public health / Jeff French -- Key principal, concepts, and techniques of social marketing / Jeff French -- Social marketing planning / Jeff French -- Evaluation of social marketing programmes / Adam Crosier and Dominic McVey -- Social marketing and public health strategy / Jeff French -- Behaviour and how to influence it / Jeff French -- Generating insight and building segmentation models in social marketing / Dominic McVey and Adam Crosier -- Commissioning social marketing / Jeff French -- Social marketing on a small budget / Jeff French -- Building social programme coalitions / Jeff French -- Ethical issues in social marketing / Lynne Eagle, Stephan Dahl, and David Low -- Using digital and social media platforms for social marketing / Melissa K. Blair -- Social franchising: Strengthening health systems through private sector approaches / Julie McBride, Kim Longfield, Dana Sievers, and Dominic Montagu. |
