ECU Libraries Catalog

The branding of the American mind : how universities capture, manage, and monetize intellectual property and why it matters

MLA

Rooksby, Jacob H. The Branding of the American Mind : How Universities Capture, Manage, and Monetize Intellectual Property and Why it Matters. Baltimore, Maryland: Johns Hopkins University Press, 2016.

APA

Rooksby, J. H. (2016). The branding of the American mind : how universities capture, manage, and monetize intellectual property and why it matters. Baltimore, Maryland: Johns Hopkins University Press.

Chicago

Rooksby, Jacob H., The Branding of the American Mind: How Universities Capture, Manage, and Monetize Intellectual Property and Why it Matters. Baltimore, Maryland: Johns Hopkins University Press, 2016.