LEADER 02945cam  2200469Ii 4500001    ocn930798158
003    OCoLC
005    20161027130449.0
008    151127t20162016ctua          001 0 eng d
019    923562230923796153945792717
020    9780300205091 |qhardcover
020    0300205090 |qhardcover
035    (Sirsi) 40026248900
035    40026248900
035    (OCoLC)930798158 |z(OCoLC)923562230 |z(OCoLC)923796153 |z(OCoLC)945792717
040    ERASA |beng |erda |cERASA |dYDXCP |dBDX |dBTCTA |dOCLCQ |dOCLCO |dOCLCF |dGZD |dTKN |dOCLCO |dGZN |dOCLCO |dNhCcYBP |dUtOrBLW
050  4 NK1520 |b.H45 2016
082 04 745.4 |223
100 1  Helfand, Jessica |eauthor. |=^A393491
245 10 Design : |bthe invention of desire / |cJessica Helfand.
246 30 Invention of desire
250    An observer edition.
264  1 New Haven : |bYale University Press, |c[2016]
264  4  |c©2016
300    227 pages : |bcolor illustrations ; |c24 cm
336    text |btxt |2rdacontent
336    still image |bsti |2rdacontent
337    unmediated |bn |2rdamedia
338    volume |bnc |2rdacarrier
500    Includes index of paintings.
520 8  Design has always prided itself on being relevant to the world it serves, but interest in design was once limited to a small community of design professionals. Today, books on "design thinking" are best sellers, and computer and Web-based tools have expanded the definition of who practices design. Looking at objects, letterforms, experiences, and even theatrical performances, award-winning author Jessica Helfand asserts that understanding design's purpose is more crucial than ever. Design is meaningful not because it is pretty but because it is an intrinsically humanist discipline, tethered to the very core of why we exist. For example, as designers collaborate with developing nations on everything from more affordable lawn mowers to cleaner drinking water, they must take into consideration the full range of a given community's complex social needs. Advancing a conversation that is unfolding around the globe, Helfand offers an eye-opening look at how designed things make us feel as well as how-and why-they motivate our behavior.
505 0  Introduction : conscience -- Authority -- Fantasy -- Identity -- Consequence -- Compassion -- Patience -- Solitude -- Melancholy -- Humility -- Memory -- Desire - Change.
650  0 Design |xHuman factors. |=^A534043
650  0 Design |xPsychological aspects. |=^A17242
650  0 Design |xPhilosophy. |=^A1037155
650  0 Design |xSocial aspects. |=^A17242
650  7 Design |xHuman factors. |2fast |0(OCoLC)fst00891275
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596    1
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