ECU Libraries Catalog

New mythologies in design and culture : reading signs and symbols in the visual landscape / Rebecca Houze.

Author/creator Houze, Rebecca author.
Format Book and Print
Publication Info London ; New York, NY : Bloomsbury Academic, 2016.
Descriptionxii, 260 pages, 8 unnumbered pages of plates ; 24 cm
Contents 1. Green -- 2. Gateway -- 3. Bull's-Eye! -- 4. I is for Indian -- 5. The False Mirror -- 6. Red State, Blue State -- 7. DS -- 8. Just do it -- 9. The Grid.
Abstract "Taking as its point of departure Roland Barthes'classic series of essays, Mythologies, Rebecca Houze presents an exploration of signs and symbols in the visual landscape of postmodernity. In nine chapters Houze considers a range of contemporary phenomena, from the history of sustainability to the meaning of sports and children's building toys. Among the ubiquitous global trademarks she examines are BP, McDonald's, and Nike. What do these icons say to us today? What political and ideological messages are hidden beneath their surfaces? Taking the idea of myth in its broadest sense, the individual case studies employ a variety of analytic methods derived from linguistics, psychoanalysis, anthropology, sociology, and art history. In their eclecticism of approach they demonstrate the interdisciplinarity of design history and design studies. Just as Barthes' meditations on culture concentrated on his native France, New Mythologies is rooted in the author's experience of living and teaching in the United States. Houze's reflections encompass both contemporary American popular culture and the history of American industry, with reference to such foundational figures as Thomas Jefferson and Walt Disney. The collection provides a point of entry into today's complex postmodern or post-postmodern world, and suggests some ways of thinking about its meanings, and the lessons we might learn from it"-- Provided by publisher.
Bibliography noteIncludes bibliographical references and index.
LCCN 2015031688
ISBN9780857855213 hardback
ISBN0857855212 hardback
ISBN9780857857620 paperback
ISBN0857857622 paperback
ISBNelectronic book
ISBNelectronic book

Available Items

Library Location Call Number Status Item Actions
Joyner General Stacks NK1510 .H675 2016 Item has been checked out - Due: 12/12/2019 Want This?

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