ECU Libraries Catalog

The Men Who Made Us Fat. Part 3 / BBC Worldwide Ltd.

Other author/creatorFilms for the Humanities & Sciences (Firm)
Other author/creatorFilms Media Group.
Format Video (Streaming) and Electronic
Publication InfoNew York, N.Y. : Films Media Group, [2014], ©2012.
Description1 streaming video file (48 min.) : sound, color.
Supplemental Content Part of the Films on Demand collection
Series The Men Who Made Us Fat
Contents Consumer Confusion (2:40) -- Rise of Organic Food (4:03) -- World Health Organization Report (1:47) -- Vulnerable to Financial Risk (3:15) -- Marketing Scheme (3:49) -- GDA and "Traffic Light Labeling" (4:47) -- Powerful Food Lobby (3:20) -- Food Trade Offs (2:33) -- Fast Food Comparison (4:28) -- Andrew Lansley's Public Heath Commission (2:34) -- Conflict of Interest (3:58) -- Public Health Responsibility Deal (2:35) -- Government Policy on Nutrition (4:08) -- Final Thoughts (1:03) -- Credits: The Men Who Made Us Fat: Part 3 (0:44)
Abstract Jacques Peretti examines assumptions about what is and is not healthy. He looks at how product marketing can seduce consumers into buying supposed "healthy foods" and investigates how the food industry cashed in on the public's concerns around salmonella, BSE, and GM crops. The program also explores marketing strategies used by mainstream food producers and the impact of successive government initiatives and health campaigns, such as the proposal of "traffic light labeling," the introduction of which the food industry lobbied hard against. But in 2012, when we have an Olympic Games sponsored by McDonalds and Coca Cola, has anything changed? Part of the series The Men Who Made Us Fat. A BBC Production.
General noteEncoded with permission for digital streaming by Films Media Group on March 21, 2014.
General noteFilms on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Access restrictionAccess requires authentication through Films on Demand.
Interest grade level 4-12.
Technical detailsMode of access: Internet.
Technical detailsSystem requirements: FOD playback platform.
Source of descriptionTitle from distributor's description.
Issued in other formOriginally produced: BBC Worldwide Ltd, 2012.
Genre/formEducational films.
Genre/formInternet videos.
Publisher number55713s Films Media Group
Publisher number55716 Films Media Group

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