ECU Libraries Catalog

China's convenience store war / Mico/NHK Enterprises.

Other author/creatorFilms for the Humanities & Sciences (Firm)
Other author/creatorFilms Media Group.
Other author/creatorMico/NHK Enterprises.
Format Electronic and Video (Streaming)
Publication InfoNew York, N.Y. : Films Media Group, [2006], c2005.
Description1 streaming video file (53 min.) : sd., col., digital file.
Supplemental Content Part of the Films on Demand collection
Contents China's Convenience Stores (4:17) -- Family Mart's Market Strategy (4:06) -- Convenience Store Rivals (1:22) -- China's Culture of Consumerism (2:46) -- Bento Meals in China (4:43) -- Convenience Store Rivalry (3:27) -- Convenience Store Manager Training (4:31) -- Convenience Store Closures (3:23) -- Cut-Throat Business Tactics (6:20) -- Prepared Food Sales (4:12) -- State Store Closures (2:56) -- Convenience Store Symposium (2:42) -- China: Spirit of Consumerism (5:36)
Abstract As China becomes the world's largest consumer market, its growing pains reveal fascinating business case studies. This program takes viewers into the heart of Shanghai's dog-eat-dog convenience store industry, focusing on the state-owned Hao de chain and its foreign-owned competitors. With Japan's Lawsons and Taiwan-backed Family Marts seemingly popping up on every corner, the program accompanies Hao de corporate executives from store to store as they struggle to maintain market supremacy. Eye-opening scenes depicting employee training, low-level corporate espionage, and emotional store openings and closings illuminate Chinese-style business dealings.
General noteEncoded with permission for digital streaming by Films Media Group on Sept. 06, 2006.
General noteFilms on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Access restrictionAccess requires authentication through Films on Demand.
Technical detailsMode of access: Internet.
Technical detailsSystem requirements: FOD playback platform.
Source of descriptionTitle from distributor's description.
Issued in other formOriginally produced: Mico/NHK Enterprises, 2006 9781421353487
Genre/formEducational films.
Genre/formInternet videos.
Publisher number36089 Films Media Group

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