| Series |
The Luther Hartwell Hodges series on business, society, and the state
|
| Contents |
Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico. |
| Bibliography note | Includes bibliographical references (p. [283]-307) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2003007366 |
| ISBN | 0807828025 (cloth : alk. paper) |
| ISBN | 0807854786 (pbk. : alk. paper) |
