ECU Libraries Catalog
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LEADER 03962cam 22005774a 4500
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20190313051101.0
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007
cr n
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110422s2011 gw a sb 100 0 eng d
010
a| 2011016719
016
7
a| 015812849
2| Uk
020
a| 9783110263312
020
a| 3110263319
035
a| (WaSeSS)ssj0000559981
040
a| DLC
c| DLC
d| BTCTA
d| OHX
d| IXA
d| AGL
d| NTE
d| YDXCP
d| CDX
d| UKMGB
d| DLC
d| WaSeSS
041
0
a| eng
a| fre
042
a| pcc
049
a| EREE
a| NEHH
050
0
0
a| Z716.3
b| .M2925 2011
070
0
a| Z716.3
b| .M2925 2011
082
0
0
a| 025.04/2
2| 23
245
0
0
a| Marketing libraries in a Web 2.0 world
h| [electronic resource] /
c| edited by Dinesh Gupta and Réjean Savard.
260
a| Berlin ;
a| New York :
b| De Gruyter Saur,
300
a| xiv, 161 p. :
b| ill. ;
c| 24 cm.
490
1
a| IFLA publications,
x| 0344-6891 ;
v| 145
500
a| Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress.
504
a| Includes bibliographical references.
505
0
a| The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer -- Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz.
506
a| Available only to authorized users.
538
a| Mode of access: World Wide Web
546
a| Papers in English and French.
650
0
a| Libraries
x| Marketing
v| Congresses.
=| ^A1032544
650
0
a| Online social networks
x| Library applications
v| Congresses.
=| ^A1133586
650
0
a| Web 2.0
v| Congresses.
=| ^A774028
655
0
a| Electronic books.
=| ^A491897
700
1
a| Gupta, Dinesh K.
=| ^A1207114
700
1
a| Savard, Réjean,
d| 1950-
=| ^A1197728
710
2
a| International Federation of Library Associations and Institutions.
b| Management and Marketing Section.
?| UNAUTHORIZED
830
0
a| IFLA publications ;
v| 145.
=| ^A512746
856
4
0
z| Full text available from Ebook Central - Academic Complete
u| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=765945
947
a| (OCoLC)ocn713188402
949
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949
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596
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998
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999
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999
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